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Metro State will observe Summer Hours May 22–July 25: On Fridays, services will be virtual only, and buildings will be closed Fridays and Saturdays (except the Library will be open Fridays and Saturdays from 10a.m-6: p.m.). Check the Student Services page for details.
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TCID 302 Content Strategy

Content strategy encompasses the creation, management, testing, and governance of content, whether that be a website, printed document, social media, or other forms of information. In this class students will gain a comprehensive understanding of content for contemporary information-intensive organizations as well as hands-on skills to create effective, user-friendly, and culturally sensitive content.

Special information

Prerequisites: Completion of Goal I. Note: Formerly known as WRIT 302.
2 Undergraduate credits

Effective May 4, 2021 to present

Meets graduation requirements for

Learning outcomes

General

  • Know the role of content for the Web, digital, and other forms of media.
  • Analyze the rhetorical, technological, and human context of content.
  • Discover user goals and organizational objectives for content.
  • Identify main principles and best practices in creating and managing content.
  • Utilize the content strategy development processes and tools.
  • Develop a content strategy encompassing content and its governance.
  • Create effective content that meets user goals and organizational objectives.
  • Analyze and investigate the effectiveness of content for user experience.

Spring 2026

Section Title Instructor books eservices
50 Content Strategy Layne, Alexandra Marie

Summer 2026

Section Title Instructor books eservices
50 Content Strategy Layne, Alexandra Marie